Within two years of joining Professional Press, Jeff had taken the organization's flagship publication, DEC Professional, from the number three magazine in a three-magazine market, to number one. But more important, he had found his Passion For Publishing. Jeff spent the next 10 years launching additional titles, expanding field sales offices, introducing supplements and special advertising sections, and publishing foreign language versions of his publications as markets demanded.
After Professional Press was sold to venture capitalists, Jeff stayed on board with the new Cardinal Business Media until he was recruited to become the VP and Group Publisher at the Springhouse Division of Reed Elsevier. Charged with turning around a steep ad revenue decline, Jeff studied revenue history categories and approached those market segments with the largest declines, in order to better understand where the money went. Within six months, Jeff had identified and launched new products that quickly turned the revenue curve upward. He also took a floundering annual trade show and gave it new life with a vigorous marketing program that resulted in profits exceeding budget by 25%!
After accomplishing his mission at Springhouse, Jeff was asked to become President of the MedMedia division of KI Lipton, the Horsham, Pennsylvania marketing communications firm. In 2006, Jeff left KI Lipton to launch Be Media Partners LLC.
L. DiBiasio Editorial Services, Editorial Partner
Linda DiBiasio's Passion for PublishingSM is evident when each issue comes off the press. Linda has been building magazines with Jeff since the early days at Professional Press, and together, they have launched a series of highly successful magazines. Prior to founding L. DiBiasio Editorial Services, Linda built her writing and editing career at publishing companies like McGraw-Hill, Cardinal Business Media and Jobson Publishing. Linda, who holds a Masters Degree in Publication Management from Drexel University, manages a network of writers and editors that span the technology, optical, leisure, and healthcare markets. Linda is particularly experienced in understanding the needs of each client, choosing the right editorial team to effectively deliver each clientÕs message, and managing the editorial process from start to finish.
Doucette & Associates
Doucette & Associates provides consulting services that help online publishers evaluate their market perception and opportunity to increase revenue, increase stickiness with online readers and build advertiser satisfaction.
Doucette & Associates applies an emphasis on business development & analytical skills specific to online revenue business models; inventory evaluation, online media product development and technical implementation of Òsponsorship solutions."
Doucette & Associates also offers publishers an outsourced solution for print and online advertising sales and online ad trafficking operations.
Hiltpold Design
Sue Hiltpold-Casper, Creative Director
Sue Casper became Òpassionate about publishingÓ while a student at Temple UniversityÕs Tyler School of Art. Since that time, Sue has honed her graphic design skills at many publications. She began her career at Delaware Today magazine, where she won the Gold for General Excellence, CRMA. Sue is an award-winning art director for a national healthcare publishing company and has been responsible for the creative launch of over 30 publications for the human resource, technology, and healthcare industries.
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